The seven-city concept

The development of our lifestyle is determined by our search for identity. Every day we are overwhelmed by countless influences and possibilities and merely the awareness of our very own needs helps us to differentiate between important and unnecessary things. The more structured and clearer the choice, the easier it becomes to orientate oneself. Bearing this in mind, the impress Design Concept 2009 is setting new standards. Seven well defined collections offer a stylistic navigating system, which offers creative leeway for individual solutions.

The Frankfurt collection

Frankfurt, being an international business location, presents itself clearly structured, modern, cool and communicative. Skylines, modern art, trendy clubs and after work parties set a colourful course.

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The Berlin collection

Berlin appears multicultural, colourful, lively, experimental and self confident. Night-colours and retro shades are blended with loud colours. The structures are powerful, individual and daring.

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The Moscow collection

Moscow glows golden and sumptuous. European culture and eastern lushness merge into a unique ambience. Heavy, deep and royal colours like black, purple, red and violet establish a foundation for gold, bronze and sparkling crystal.

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The Warsaw collection

Warsaw appears dreamy, natural, spiritual and emphasizing family values. Tradition is being maintained and history appreciated. Brown, ochre and shades of green create a warm and comfortable mood.

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The Vienna collection

Vienna stands for classical elegance and genuine luxury. Tradition is appreciated and carried on. Sensitive pastel shades, white, ivory, beige, and cream are enriched by real wood colours.

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The Curitiba collection

Curitiba is a city with a sense of a new era, young, full of energy, loud, colourful and dynamic. Typical are cheerful and gay colours, as well as intensive shades of red-brown and light water colours. The structures are courageous and vital, often experimental.

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The Barcelona collection

Barcelona sparkles with Mediterranean love of life, playful lightness and Spanish pride. The colour range is energetic, with colourful shades and dramatic effects. Yellow and red are radiant and warm. Purple, black and white display a rich character.

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Collection Milan 2010

Milan It must be one of the most exciting jobs for the impress Decor Management team: The annual creation of the Milan Collection. Even whilst the inspirational fair is still in progress, feeling energised by the lively design scene both inside and outside the exhibition centre, the team uses the evenings for the discussion of themes, colours, ideas and surfaces. Provisional themes are developed for the upcoming collection and checked for their relevance. Because as soon as they come home, work starts on pulling together trend themes; colours and compositions are chosen, topical colour shades developed and new compositions defined. Four separate collections illustrate the most important trends of the exhibition, the absolute "Milano Must-Haves".

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