Householders seek places they truly feel safe and understood

Consumers who once sought to conceal their emotions, are now identifying and processing them to accelerate their physical, emotional and mental healing. A newfound sensitivity forms, from awareness of their vulnerability, coupled with a desire to showcase their fully authentic selves to the world. Therefore householders seek places they truly feel safe and understood.

This is why we named this trend: Reframing Rituals because it sees consumers seek lightness and healing after an extended period of uncertainty. Home environments will become safe and healing spaces, with the ‘smart home’ further permeating product development and ‘invisible design’ engaging and delighting each of the senses.

Interiors foster a new gentleness, harnessing calming aesthetics, genderless design, fluid and flowing shapes, therapeutic color and soothing textures. Materials play with transparency which evoke a sense of cocooning and softness.


A quest for healing sees more people carve out time for introspection through guided journaling practices and the cathartic act of letter writing. This calls for quiet nooks within the home to escape to. With intimacy central to this story, a thoroughly human-centred approach to design emerges; where furniture and products are optimized to bring us together and nurture relationships. Tête-à-tête seating configurations support deep and meaningful conversations.

Let’s explore three decors which were developed based on this philosophy.


Clean cerusing and subtle color play allows this elegant oak to have a fresh feel. Jacobson Oak is a well-balanced layout with beautifully blended materials, this décor acts as a perfect natural neutral to pair with any trendy pastel. A classic design at its core, this staple adds comfort via the tried and true material, while gently trending any space forward with its palette potentials.

Galovac is a stone decor and, as a transverse travertine, is fully keep up with the times. Its slightly curved layers contain many exciting details as at the same time lighter and darker areas provide variety. It makes travertine decor a good material to be used over large areas or in combination with elegant woods.

Furthermore, closeness between the city and nature is growing as citizens rethink the value of urban living and demand a more healthy and balanced lifestyle. This decor with grey tones works well with warmer colors to create an urban feel without the coolness.

“Good things take time” is how Sarnia Maple can be described. The decor represents a crafted approach, leading to a simplification of surface design. The wood has lots of knots and cathedrals which complement the decor aesthetic.

At the same time, Sarnia Maple looks like organic material that has been grown rather than engineered and color effects are inspired by botanical dyes. The decor can be excellently accompanied by natural fibres or textiles.

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