Milan Design Week 2026: MOVE — Sense the Spark in Brera

Milan Design Week 2026 delivered a full week of inspiration, where artists, brands, and creative communities across industries shared bold ideas and fresh perspectives. From installations and exhibitions to unexpected collaborations, the city felt alive with design — not just on display, but in motion

At the center of it all, we opened our showroom in the heart of Brera Design District, at Via Solferino 31 — a special location designed to feel like a journey. Guests entered through a dark tunnel illuminated by blue LED light, guided by a voiceover introducing our new communication concept: MOVE — Sense the Spark.

Inside, the atmosphere shifted into brightness and energy. A ceiling of reflective disco elements set the tone, while guests explored our latest decor boards, material stories, and applications across the space. We also presented Horizon, our Color of the Year 2025/26, as part of the showroom journey.

Throughout the week, the showroom became a place to pause, connect, and discover — with a relaxed hospitality corner offering Italian treats, great coffee, and a perfectly timed spritz. For a quick keepsake, visitors could stop by the MOVE Gallery Mirror to capture the moment under the disco-light setting. As a small inspiration point, we also shared a few Spark Ideas — AI-generated decor visuals included simply to spark imagination and future directions.

Impressions: a private evening to connect

During our private Impressions event, we welcomed customers for an exclusive introduction to MOVE — Sense the Spark, sharing how we’re tracking trends, reading the market, and translating insights into new directions. The evening blended product storytelling with meaningful conversations — and a few surprises, including Philo, The Mindgamist, whose moments of illusion and intuition added a spark to the night. With a DJ closing the evening, the showroom transformed once again — ending on a high, with music, energy, and a sense of celebration.

Thank you to everyone who visited us in Brera and helped bring MOVE to life. Milan Design Week 2026 was a reminder of what makes this week special: people, ideas, and the excitement of what comes next.