Interzum, Guangzhou 2022

We always participate at events and exhibitions that helps our customers to learn and understand more about the new trends within the decor paper industry. Interzum Guangzhou 2022 enabled our visitors to get inspired with new ideas specifically for the Chinese market.

We welcomed all our customers to explore our world of UCHRONIA and how the trends and needs of the Chinese market have changed in 2022, in our 139 m2 booth. A range of unconventional decors tailor-made to the Chinese market were presented and thus, our décors were practically applied on pieces of furniture. With our 6 global trends, the space was separated into 6 zones, displaying decors in various ways, hence, a VIP room was established, showcasing our HPL boards of upcoming decors withing the second half of this year. Our sales people illustrated which decors have higher potential in the Chinese market, and our designers presented the trends and the underlying story of each decor separately.

One of the major highlights of our participation was the award of our decor “Vermilion”. Our decor was selected to be in the TOP 20 INNOVATIVE FURNITURE ACCESSORY by the 20 Plus 20 Annual List Award.

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