We have always been participating at events that help our customers understand more about our new trends in the market. Despite the recent challenges in the market and the global pandemic, Interzum 2023 was the fair which promised to be rich in new and inspirational ideas for China’s market. We welcomed all of our customers to see with their own eyes what the global trends are and how much the trends and needs of the market have changed this year in comparison to previous times. From the 28th-31st of March we presented in our 165 m2 booth a finest selection of our decors specifically for the Chinese market.
Sascha Kostros - Head of Decor Deveolpment & Chelsea Mengqi Liu - Product & Design Development
We were able to show more than 50 decors, not only on MDF’s but also applied on several pieces of furniture in a trend box. In line with our 5 global trends, the space was separated, displaying decors in multiple ways. Additionally, a VIP room was established, to showcase the HPL boards of promising decors for the upcoming second half of the year.
Furthermore, our designers presented our latest trends by revealing the underlying story of each decor separately and this, enabled our sales people to illustrate and explain which decors have high potential to sell well in the Chinese market and thus, navigate them through our electronic brochure of the I’M Yours selection of 2023.
We would like to show our appreciation to our customers who visited us at the Interzum fair and we already look forward seeing you soon again.
Thank you all!