impress Aschaffenburg (Germany) heads to ZOW in Bad Salzuflen with an innovative decor presentation. From 6 to 8 February 2018, the company will be at Stand C040 in Hall 20.1, with the slogan “Decors by impress. Made to impress.” new developments and existing designs in various colours for furniture out of all four current impress trend themes. The “Door Collection” has also been expanded by eight new designs for ZOW.
The presentation of the stand, which covers approximately 60 square metres, is designed to encourage visitors to interact with the new decors and design ideas from the furniture and interior design sector. The four current trend worlds, which have been developed by impress as a result of careful scouting, add to the experiential value.
“I’M inspired by Bohemian Lifestyle” was inspired by the conscious perception of different cultures and lifestyles. “I’M inspired by Urban Spirit” brings the spirit of a large metropolis into decors. “I’M inspired by Pure Nature” is inspired by those special places in the world where nature is still pristine and untouched. “I’M inspired by Sensual Simplicity” captures the simple things in everyday life, and those special moments of reflection and sensual perception.
All decors are presented at ZOW both in analogue format and digitally, in the form of touch screens resembling furniture or spatial elements. These are integrated into the design of the stand, which looks like a living room. To discover the world of impress decors, the visitor selects a design for the door or cupboard front. A handy swatch in 13 x 13 cm format combines 22 ZOW decors (clearly assigned to the four trend worlds) under the slogan, “I’m selected for ZOW 2018”. This gives customers the chance to take what they have experienced and seen, and to incorporate it into – and give it a strong presence in – their daily work.
With this trade fair appearance, the decor printer wants to increase its presence in Germany, and strengthen its network of customers. impress mainly focusses on the German furniture and kitchen industry, and decor-related decisions in the coming years should be made with the help of intensive dialogue.