"Always on the pulse of the times". These words are a perfect reflection of the trend scouts and design experts that are the decor specialist at impress. With impress Trendencies 2020, impress is showing what trends customers can expect to come.
The highly networked and internationally positioned impress design experts observe how current trends are developed, interpreted and reinterpreted. They track down the very latest and future design, style and decor trends. impress trend scouts regularly share their observations, inspirations and insights, impulses and perceptions both personally and, especially in these present times, online in the impress Design Circle. Together, they develop clear trend statements about exactly what is the important and “next” for the design, decors and products of tomorrow.
These current trend statements of the global impress Design Circle have now been combined into a trend tool: the impress Trendencies 2020. "They represent the result of our continuous work, many workshops and discussions, influenced by the ever-changing world we all live in,” says Sascha Kostros, Head of Decor Management at impress.
Each of the eight trend themes will be presented individually as a digital film trend mood board. Here, the impress designers present a personalized trend statement, with details in their mother tongue and with English subtitles – paired with images and selected impress decors to create a fresh source for inspiration.
The Trendencies 2020 does not assert that all eight trend themes will be universally seen with all elements active at all times, in all places. Rather, an individual customized trend menu can be composed from the impress Trendencies 2020 to suit the specific needs of a particular country, special target group or to the wishes and interests of individuals.
Elegance of Power
The allure of the dark side is omnipresent, despite our progressive worldview and our constant focus on the future. We are fascinated by the magic of the night; the theatrical play of light and shadow, of fire and risk, and the sensual seduction and the elegance of exclusive and powerful materials. They are the mirror image of our self-confidence, empower us, and strengthen the confidence within ourselves.
The interesting and contemporary decor Pitch Black epitomizes this interior trend in a unique way: On the one hand, it is the elegant lines of the dark, almost black pine wood, on the other hand the extremely fine shimmer of light that run across the design in harmony with the grain. This interplay yields the overall impression of a distinctly elegant and unusual wood that perfectly matches the trend of dark and black furniture.
While the world keeps "spinning faster and faster,” and as we become more and more digitally networked and connected, we also expose our limits. There is a growing need to balance work and private life. Over the past few weeks we have become more aware than ever of the opportunities and benefits of digitization; but, we have also become very aware of our reliance on health, the environment and freedom.
We are currently given the chance to start over, to reinvent and work on ourselves, and to ask ourselves whether the lifestyle we live or have lived is really the lifestyle we want. We want time and moments to look in and after ourselves. Emotional and physical well-being are inseparable and they are becoming ever more important. We tend to choose the things that surround us with better care.
The decor Fribourg Oak, with its natural spirit and simplicity, is a perfect reflection of this trend. The striped sections alternate harmoniously with elegantly cut flowers to create a balanced overall picture. The natural oak colors of Fribourg Oak create a particularly striking effect, but its light shades are also very appealing.
Man is and remains an inquisitive being, and always wants to expand his knowledge. The exploration of space has an exciting focus on the technical and scientific possibilities to get closer to it. With this comes the yearning for alternative and further options for life on our planet. The universe as a potential source of new, additional resources and infinite possibilities is what captivates us and brings inspiration. The attraction of the unknown as a new glimmer of hope has the potential to become a new worldview, as faith and mysticism finds less and less room in our world.
With its unlimited design possibilities, the limestone decor Tivoli can easily take on the vastness of the universe. It displays its natural radiance in a modern yet timeless way. With its calm structure and soft play of colors, Tivoli goes well with many solid colors as well as with natural woods.
Boundaries are blurred. What is modern or vintage today, who is young, who is old? Digital and analogue experiences intermingle, virtual and real spaces overlap. Networked worlds and special multi-sensory experiences are defining our perception more than ever. Brilliant colors, iridescent effects and materials produce immersive worlds that appear real to us, into which we immerse ourselves more and more often and which captivate us. Be it digital art with graphic animations or epic computer games, the emotional experience and appeal to our senses is always paramount. They represent the necessary balance in a world with increased demands and increasing emphasis on efficiency.
Inspired by classic herringbone patterns, the decor Vaadhoo completely reinterprets the trend theme of blurry borders. A painted and water-colored work of art, whether in intense blue or neutral colors, Vaadhoo is the absolute eye-catcher in any room. Despite its strong expressiveness, it is extremely versatile. It excels not only in the property segment, but also as a table and work top, as well as a unique design element for individual furniture.
Layers of Time
The future is uncertain, but traditions and the familiar give us a sense of security, especially for a society as forward-looking as we are in the 21st century. Earlier styles and fashions give us orientation, offer us security, and ultimately help us relax. Every generation has its own points of orientation and preferences with which it feels connected.
SmArtDeco revisits and reinterprets the Art Deco, combined with the intelligent technical capabilities of our time. SmArtDeco merges the spirit, glamor and splendor of the 1920s and 1930s with current interior trends.
The characteristics of this trend are reflected in the Akron decor. The expressive all-over structure, which depending on the color, can look like concrete, ceramic or vintage metal, imparts the carefree, eclectic mixture of style elements, the modern and striking impression that the art of this era makes. Textures boasting a variety of characters intertwine in generous movements; there are areas with small inclusions of sand and small stones, as well as areas with subtle stipes showing the authentic traces of the treating process. This design is an eye-catcher in any room and creates a distinctive atmosphere with a slight industrial and vintage touch.
The more than 100 year old, and yet so modern Bauhaus style, continues to inspire the desire for order and structure, for straightforwardness and simplicity. Despite its high functionality and clear forms, it is also always characterized by a certain sensuality and therefore blends perfectly into a unique expression of elegance and modernity.
This modern elegance is also reflected in the impress marble decor Esperanza. It is a stunning display of color and finely defined crystalline structures. Precious and multifaceted, Esperanza is a true standout in any elegant room. With its unique adaptability, it fits equally well into modern cool rooms reflecting a more urban style. Its natural color is green with black and deep blue accents, but the décor lends itself for many other colors; from rust to gray and black.
The 1970s were the colorful years of the 20th century. From Woodstock and the hippie movement to ABBA, roller disco and the party basement, the seventies brought great liberation from social conventions. As a source of colors, surfaces and materials, the 1970s and 1980s inspired both lifestyle and design.
Tapiz is a novel, intriguing looking textile decor. It is finely woven and yet has several small irregularities distributed over the surface, creating a beautifully modern looking light-dark effect. This design works in any color, from neutral colors to strong retro shades such as terracotta or brass yellow – precisely the shades that dominated the 1970s.
Constant changes, hectic and fast moving times are awakening the need for functionality and clarity. Outer principles of order give structure to our interiors by creating the desire for classic and timeless design, for durable products with high quality and a history of their own, and for products with which we identify and can shape our own style. Independent of rapidly evolving lifestyles and fashions, the trend for order and structure is growing more and more with our consumer-driven times. In an increasingly complex world, many people appreciate the clarity of minimalist and geometric design with flat, smooth materials that can powerfully enhance architecture on their own. This is where quality comes before quantity, and the desire to unburden ourselves by possessing fewer things.
The decor Malto is a metal design with a three-dimensional geometric print. With its graphic pattern of triangles and the metallic structure, it embodies both the clarity and value of this trend. Malto looks great in any metal color, from aluminum, copper and bronze to anthracite steel.
Abundance of Cultures
After a long period of deprivation, such as we are currently witnessing, we will appreciate – probably even more than ever – the opportunity to experience other countries and cultures again. The worldwide restrictions on travel have made us aware that freedom of movement and freedom to travel are not a matter of course, but a precious commodity. We all take our impressions from the different countries and cultures and mix them into our very own interior design style. A versatile interior reflects the freedom of what we can do today, just as individually as we feel. We value the arts and crafts of different cultures and adapt, interpret, and appreciate what they can inspire in our everyday environments with color, pattern, and decoration that we would otherwise never experience.
Just like our home, Shirin Walnut decor is full of personality. It remarkably combines elegance and naturalness thanks to its harmonious play of colors and its very fine and realistic pattern. The generous layout is suitable for many applications and always radiates its unaffected elegance.
Innovative Eco Twist
Our cities are growing, and holistic habitat planning is becoming ever more important. In times of climate change, issues such as energy and sustainability play a central role. Urbanization, renaturation and the empowerment of a mentally and physically sound society will become the main task of the future development of civilization. The initial mere superficial enthusiasm or even rejection of technological developments and innovations has now largely given way to a deep appreciation of them. By means of the innovative and cooperative interaction of science, biotechnology and digital technology, we are establishing the basis for a more positive future and can contribute to redefining our environment into a healthier and more stable place. Thanks to intelligent networking, multi-functional facilities and the combination of indoor and outdoor areas, we create places worth living in even the smallest of spaces.
The oak decor Mauvella Oak is the true epitome of modern naturalness. Fully embodying coolness and modernity, it radiates effortless simplicity and calm. Nevertheless, it is highly diverse and expressive in detail. The well-balanced planking with its finely cut flowers, and the few delicately drawn knots paired with a particularly rich play of colors can create the soft gray gradients to make this decor an absolute must-have for any modern interior designed with a nature influence.