The last week of November, the 32nd International Exhibition “Mebel 2021” returned in an offline format after a two-year break due to the pandemic. Almost all the pavilions of Expocentre fairgrounds in Moscow worked, and the expositions occupied more than 70,000 sqm. The exhibition united more than 600 companies from 17 countries and 19 regions of Russian Federation, and we are glad that we participated once again.
Our bright booth was inspired by the style of our new Communication Concept, “UCHRONIA”. The visitors were impressed about its colour scheme, functionality, and creativity. The booth was zoned according to the trends developed by the International Impress Design Group. Also, a separate decoration of the booth was the Digital Zone with a big screen, where it was possible to explore our digital platform (https://digitalimpress.biz) - a modern multi-functional tool created by impress Group, as an innovative space for communication and inspiration.
24 decors were presented at the booth (6 of them in finish foil and 4 of them in flooring decors). Visitors liked more the new decors, which are already being introduced for printing in Yaroslavl.
The exhibition "Mebel 2021" proved that Russian furniture production is developing steadily, by following global trends and forming its own unique style. The focus is on personalization, sustainable production, concise design and high functionality.
In addition to the traditional format of the fair, representatives of Impress Russia participated in the NORDECO design conference, by making a presentation on "Color Solutions In Interior Design: Combinations And Compositions".
We are grateful to the organizers of the exhibition, JSC Expocentre, and all the guests and partners who visited our booth. See you again in the new year!