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Impress showcases in Milan

"I'M PULSE" serves as an invitation to follow your heartbeat

At the Tortona Design Week in Milan between 17 and 20 April 2018 visitors will head through a tunnel to the impress exhibition - not only an exciting gateway to an approximate 300 square metre large showroom in the Via Novi 5 but also a symbol for over-stimulation and external control in the modern world. In this way, the decor printer leads their guests along a distinctive heartbeat right into their refined trend topics.

Consistently, the topic "I'm Pulse" runs through the presentation, starting with the invitation to the show, to walking through the tunnel and ending with the cover of the new brochure and trend worlds in the exhibition. Each trend topic has its own dedicated home environment allowing visitors to immerse themselves in the respective atmosphere, be it the pulsating life of the big city, "Cultural Vein" diversity, nature's heartbeat or feeling one's own self in "Harmonic Flow". Impress is presenting a total of 57 decors, 27 of which are new developments using 10 solid colours.

Following the vivid decor presentation, clients will head to the catering area, a haven for them to linger and decelerate. In this calm atmosphere, there is the opportunity to study the new brochure or follow the company's launch on Instagram at “impressdecorgroup”.

The new "I'M PULSE" brochure

Over the past few months, the impress design team, together with specialists from the field of society trends, have been grappling with the question of what will move people in the future and what influences will define interior design. The two elaborated main trends, "The Pulse of the Street" and "The Pulse of Nature" are both explained at the start of the new "I'M Pulse" brochure. The resulting impress trend topics and the decors begin with image collages and a living space designed in the appropriate style, placing the observer in the unique atmosphere of the respective trend topic.
The 25 furniture decors are shown on a 1:2 scale; the eight flooring decors on a 1:5 scale in the actual installation. Additionally, each decor is fully effective in the furnishing context with large-scale application image. Finally, all furniture designs are presented again as a whole.

Under the title of "I'M Pulse", the new impress brochure presents 25 furniture decors on a 1:2 scale and eight flooring decors on a 1:5 scale right in the installation.

Each decor in the new impress brochure is fully effective in the furnishing context with large-scale application image.

The trend topics developed by impress with the decors start with a living space designed in the appropriate style, placing the observer in the unique atmosphere of the respective trend topic.

Impress stands for a globally operating group of companies developing and manufacturing trend-oriented wood-based panel decorative surfaces for the furniture and flooring industry, as well as for modern interior design. The future oriented decors for the designs of tomorrow have been created directly in-house. They are based on trends from our internal scouts who are perfectly networked and operate continuously and interdisciplinary at a global level. The full-service product range contains decorative papers, finish foils and impregnated papers. Being one of the market leaders in this sector, impress provides exceptional trend forecasting for today and into the future for reputable customers all over the world.

 

Press contact:

Nina Kehler
Telephone: +49 6021 406340
E-Mail: Nina.Kehler@impress.biz

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